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How to Link Google Analytics to Webmaster Tools

Webmaster Tools is now allowing users the option to interconnect with their Google Analytics account. The benefit of this is that it gives webmasters easy access into Google Analytics data which can be used to make decisions for search engine optimization.

According to Google, by linking the two accounts you will be able to “View your Google Analytics Referring Pages report directly from the links to your site page in Webmaster Tools” and “access the Google Analytics Dashboard directly from the Analytics link in the top left bar when you’re on a site-related page.”

While these benefits seem fairly unimpressive, at least they will save you time. If you would like to link Webmaster Tools to your Google Analytics account, follow these simple steps.

1. On the Webmaster Tools home page, click Manage next to the site you want, then click Google Analytics profile.

Manage Webmaster Tools

2. Select the profile you want to associate with the site, then click Save.

Select the Webmaster Tools Profile

Google mentions that if your website has multiple owners each person will need to connect the accounts individually.

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.