HTML Sitemaps Can Improve SEO

Many people consider HTML sitemaps as only being valuable from a usability perspective, regarding them as simply a means of helping people navigate back from lost corners of websites and frustrating 404 pages. HTML sitemaps do of course have implications from a navigational perspective, but they also provide an option to search engine optimization experts looking to increase a websites ability to be crawled.

Why HTML Sitemaps Help SEO

It is always a best case scenario to have a flat navigational structure that is appropriately tiered from the home page. This will enable an interlinking relationship which maximizes the authority of the home page; allowing the homepages link-weight to be distributed optimally throughout the site. Most people understand this concept but you would be surprised how often we run into websites that could be better utilizing their home page authority. While an SEO company will always look to correct this, it is not always a quick fix to reconstruct navigation.

By adding a link to an HTML sitemap on the home page or simply globally in the footer, you can ensure that search engines have the ability to crawl every page on your website. Search engines will appreciate being able to skip from page to page through this means. Furthermore, if the sitemap is configured appropriately, it will direct the search engines throughout the site with the correct anchor text which you would like to optimize the destination URL for. Therefore, make sure you take a good look at your keyword assignment when creating link anchor text and titles.

HTML Sitemap Link Anchor Text

How to Address Bigger Sites

Now we do have to keep in mind the number of on page links when creating an HTML sitemap. First, remember that Google recommends no more than 100 links per page. We can of course go slightly over this number if need be, but if you start hitting the 150 or 200 link range it is time to consider breaking up the sitemap into multiple pages. This is a fairly simple task actually. When creating your sitemap break it up into a top level sitemap and then a category sitemap. If needed, you can even create a subcategory sitemap. On each sitemap, make sure to have a section titled sitemap which links to the next level of sitemaps.

Adding an HTML sitemap can, in many cases, improve a websites performance in the search engines. If you are having problems getting all of your pages crawled by Google consider adding a link to your HTML sitemap on the home page or globally to your website. If you would like to learn more about this subject contact us or you can read an indepth post on SEOmoz.

Have a question about HTML sitemaps? Leave it below!

0/5 (0 Reviews)
Share

Recent Posts

Your Podcasts are Now Searchable in Google

Podcasts are Now Discoverable in Google Google Podcasts now makes it possible to search for episodes based on what you…

August 5, 2019 12:00 am

2019 SEO Stats for YouTube & Video Marketing

SEO Statistics for YouTube in 2019 If you’ve been putting off investing in video marketing as part of your overall…

August 2, 2019 7:00 pm

SEO Inc. Selected for 2019 Clutch Report as a Top SEO Company

SEO Inc 2019 Achieves Top SEO Company by Clutch. To be successful in the digital marketplace, any business needs an…

July 16, 2019 12:00 am

What was Google’s Medic Update? And what sites were affected?

What was Google's Medic Update? In August, Google released a significant core update, known as Google Medic, that affected SERP…

July 9, 2019 12:00 am

What are the Most Important Ranking Factors for Voice Search?

What's Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the…

July 7, 2019 12:00 am

Google June 2019 Core Search Algorithm Update

The Google June 2019 Core Update As many of us know, Google rolled out some updates in June 2019, and…

July 2, 2019 12:00 am