Google has just added a new structured data tab to Webmaster Tools. This tab detects structured data markup (all structured data types) on your website and tells you how Google evaluated it. You can also use their structured data markup tool (Google structured data markup helper) to test and fix incorrect markup codes.
As we can see, this new tab falls under the content keywords tab.
For those who don’t know, structured data markup are elements in your code that can improve results in Google by displaying rich snippets in their index.
Google Structured Data Tab for Tracking You Structured Data Markup
Google describes rich snippets (structured data markup) in the following way.
“If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize your site’s relevance to their search and may result in more clicks to your pages.”
“You can help Google surface this relevant information by adding additional HTML markup to your pages. This markup helps Google recognize certain data types and display it usefully in rich snippets.”
There are three types of markup formats.
- Microdata (recommended)
- Microformats
- RDFa
Google recommends microdata.
The most popular type of content for markup are:
- Reviews
- People
- Products
- Businesses and organizations
- Recipes
- Events
- Music
So that is it! Google is now offering a new way to evaluate your structured data markup.
