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Google Structured Data Tab in Webmaster Tools – Track Structured Data Markup

Tracking the Structured Data Markup on Your Site

Google has just added a new structured data tab to Webmaster Tools. This tab detects structured data markup (all structured data types) on your website and tells you how Google evaluated it. As well you can use their structured data markup tool (Google structured data markup helper), to test and fix bad markup code.

As we can see this new tab falls under the content keywords tab.

For those of you who don’t know, structured data markup are elements in your code that can improve results in Google, by displaying rich snippits in their index. You can read about rich snippits and watch videos on the subject here.

Google Structured Data Tab for Tracking You Structured Data Markup

Google describes rich snippits (structured data markup) in the following way.

“If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.”

“You can help Google surface this relevant information by adding additional HTML markup to your pages. This markup helps Google recognize certain types of data and display it usefully in rich snippets.”

There are three types of markup formats.

Google recommends microdata.

The most popular type of content for markup are:

So that is it! Google is now offering a new way to evaluate your structured data markup.

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