Internet Marketing Tips, Suggestions, & Ramblings

Google Spam Report Gets Update: A Comeback for White Hat SEO?

As many of you know, in the past, and really still today, there have been many ways to trick search engines. Once example of this would be the JC Penny paid link scandal. I wont go into that in depth on that episode, but the basic idea is that you can do certain things to climb the rankings quickly and you may or many not ever get caught.

Last night Google releases a significant update to their spam report. This has made it all the more easy for whistle blowers to let Google know about black hat (this basically means shady) SEO practices that are taking place around the internet. So for example, if you realize your competitor is using paid links to get to the top of the rankings, the ability to submit this info to Google is now all the more clear. Let’s take a quick look at the update and then we can talk about the effect this will have on search engine optimization.

Google Spam Report Update to Webmaster Tools
Google Spam Report Update to Webmaster Tools

If you’re logged in to Webmaster Tools, the new spam report page is accessible at

This page gives you the ability to report the following types of webspam.

Paid links
This page is selling or buying links.

Copyright and other legal issues
This page should be removed under applicable law.

Objectionable content
This page is inappropriate.

This page discloses private information.

This page is infected.

This page is trying to get sensitive information.

Other Google products
This page abuses Google products other than Search, e.g., AdSense, Google Maps, etc.

Something else is wrong
This page has other, non-webspam related issues.

As we can see submitting information on really any type of webspam is now easier than ever. This is a welcome change for white hat SEO companies. Building quality non-paid links through efforts like blogging, social media marketing, press releases and creative link bait can be tough work. It is nice that those who have been abusing the system can now be more easier called out. With the implementation of this new webspam submission structure, websites that have stayed away from black hat SEO may be pushing ever higher and get those rankings they deserve. While the people who cut corners will be penalized.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.