Internet Marketing Tips, Suggestions, & Ramblings

Google Sitelinks Have Big Impact in Search Engine Space

When Google sitelinks first came out they were really only noticed for a particular domain and an exact search query. Those of us who had well optimized, authoritative sites were happy to be given a greater presence in Google. But others who had poorly optimized websites were distraught over not being afforded a larger listing. Little did we know that the sitelink program goes well beyond a domain name search. We are seeing this now more than ever. In this post we will take a look at the reach of Google sitelinks.

For example, if you searched for SEO Inc. you would see these sitelinks.

SEO Inc. Sitelinks

But it is important to point out that the Google sitelink initiative is not limited to a particular domain and an exact search query. It is actually much bigger than this. Did you know that sitelinks can be created for an important directory? Here you see sitelinks that have been created for the seo-blog directory on the SEO Inc. website.

SEO Inc. Blog Sitelinks

But it doesn’t end there. Sitelinks are now being created for social media profiles as well! Let’s take a look at a few examples.

Tacori Facebook Sitelinks
Fredericks of Hollywood Facebook Sitelinks
SEOMoz Twitter Sitelinks

As you can see sitelinks are not only connected to the main domain and an exact search query. We are seeing more and more sitelinks in the Google search space everyday. Furthermore, companies are increasingly interested in gaining sitelinks, as it helps them secure more branded search space.

What are your thoughts on Google sitelinks and search? Comment below.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.