Google Markup for Videos

Let’s face it; Google is complicated. Especially if you do not have a technical background. To get items ranked at the top of their index, they make you jump through hoop after hoop. But when fully considered, this is a good thing in a way, as it allows people with SEO know-how to beat out the competition. Of course, on the flip-side to get the best SEO Consulting Services know-how, you need to take the time to learn about random information such as Google’s new Markup for Videos.

With the addition of this new markup language, things change a little. It is not just about video sitemaps anymore, and you really should use markup to optimize your videos too. Let’s jump into this topic, shall we?

How Does Video Markup Look?

It’s a pretty simple concept. Basically, by adding this code to the page, your video is featured on Google will be more likely to identify it and rank it correctly. According to Google, a typical markup would look like this. Markup for VideosAdding video markup is just like adding any other data. Simply define an itemscope, an itemtype=”,” and make sure to set the name, description, and thumbnail URL properties. You’ll also need either the embedURL — the location of the video player — or the content URL — the location of the video file.” – Google

If you are currently using video sitemaps to submit videos to Google, bravo! You can still keep these in place. Google recommends that you have both the video sitemap and video markup in place. The reason being, the sitemaps do a great job of alerting Google when a new video is posted.

The video markup stuff is essential. We will be implementing it on all SEO Inc. client websites. In search engine optimization, you have to do whatever it takes to get the edge up on the competition. Please find video resources on markup for videos below.

Watch a Video on Video Markup from Google


Adding the Markup

Video Sitemaps with Video Markup

Alternate Markup for Videos

Testing your Video Markup

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