Internet Marketing Tips, Suggestions, & Ramblings

Google Schema.org Markup for Videos

Let’s face it, Google is complex. Especially if you do not have technical background. To get items ranked at the top of their index they make you jump through hoop after hoop. But when fully considered this is a good thing in a way, as it allows people with SEO know-how to beat out the competition. Of course on the flip-side to get the best SEO consultant know-how you need to take the time to learn about random information such as Google’s new Schema.org Markup for Videos.

With the addition of this new markup language things change a little. It is not just about video sitemaps anymore, you really should use Schema.org markup to optimize your videos too. Let’s jump into this topic, shall we?

How Does Schema.org Video Markup Look?

It’s a pretty simple concept. Basically, by adding this code to the page your video is featured on Google will be more likely to identify it and rank it correctly. According to Google, a typical markup would look like this.

Schema.org Markup for Videos
Schema.org Markup for Videos

Adding schema.org video markup is just like adding any other schema.org data. Simply define an itemscope, an itemtype=”http://schema.org/VideoObject”, and make sure to set the name, description, and thumbnailURL properties. You’ll also need either the embedURL — the location of the video player — or the contentURL — the location of the video file.” – Google

If you are currently using video sitemaps to submit videos to Google, bravo! You can still keep these in place. In fact, Google recommends that you have both the video sitemap and Schema.org video markup in place. The reason being, the sitemaps do a great job of alerting Google when a new video is posted.

The Schema.org video markup stuff is important. We will be implementing it on all SEO Inc. client websites. In search engine optimization, you have to do what ever it takes to get the edge up on the competition. Please find video resources on Schema.org markup for videos below.

Watch a Video on Schema.org Video Markup from Google

Introduction

Adding the Schema.org Markup

Video Sitemaps with Schema.org Video Markup

Alternate Markup for Videos

Testing your Video Markup

Have a question about Google Schema.org Markup for Videos? Comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.