Internet Marketing Tips, Suggestions, & Ramblings

Google Releases New Algorithm, Code-named “Elephant”

Now that we have your attention, please read the following information as it pertains to you.

We at SEO Inc. want to go on the record and state that Google DID NOT RELEASE A NEW ALGORITHM code named “Elephant.” We wanted to get your attention and alert you to the importance of what Google is trying to convey.  The reason we used the term “Elephant” is because:

  1. an elephant is not a cute little bear or bird but one of the largest animals on the planet; and
  2. the old saying,“an elephant never forgets”

That second one is especially where this all comes into play. Google has not forgotten about past violations to its Webmaster Guidelines, and we now have evidence that Google may very well be reviewing all past infractions.

Google recently sent one strong message in its most recent post on the Official Google Webmaster Central Blog (see below). The post warns webmasters whose sites have been hit with a Manual Action penalty, had the Manual Action revoked by sending a reconsideration request, but who are now back to their diabolical ways of trying to trick and scam Google by going back and reverting the fixes. Actions like this is essentially doing the same things that violate the basic or specific Webmaster Guidelines.

Maybe another old saying fits here – “you can’t teach an old dog new tricks.” Webmasters who try to trick the system will always revert to their old ways, only now it seems like Google is ready to start punishing those who do. That’s why it’s more important to just stick to ethics, work hard, and you will succeed.

Bottom line: Learn SEO the correct way and you will be rewarded, go to the Dark Side and, well, you know the rest of the story!

If you have gone to the SEO Dark Side, we can help get you on the path of the Jedi. SEO Inc. can perform our 100% accurate link Detox and backlink removal service. Then we can move forward with white hat SEO services that will put you back on the top of the search engine results.  Our search engine optimization methodology has been working and proven for nearly 20 years. Why go to the Dark Side when you can go with SEO Inc.?

Garry Grant
CEO
SEO Inc.

Directly from the Google Webmaster Central Blog, here is the post!

Repeated violations of Webmaster Guidelines

Posted: 18 Sep 2015 01:09 AM PDT

In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through the process.

However, some sites violate the Webmaster Guidelines repeatedly after successfully going through the reconsideration process. For example, a webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration request, then, after successfully being reconsidered, delete the nofollow for the link. Such repeated violations may make a successful reconsideration process more difficult to achieve. Especially when the repeated violation is done with a clear intention to spam, further action may be taken on the site.

In order to avoid such situations, we recommend that webmasters avoid violating our Webmaster Guidelines, let alone repeating it. We, the Search Quality Team, will continue to protect users by removing spam from our search results.

Posted by Google Search Quality Team

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.