Google + Poisted to Become #2 Social Network
Google+ is on track to become the second largest social networking site by this time next year which will have important implications for company’s social media management needs moving forward. After analyzing social media trends nearly 6 weeks after the June 18th release of Google+, a Bloomber//YouGov survey reveals the impact of the new Google+ community.
Demographics of Google+ Users
Google’s vast empire of products and services gave the social network a running head start, considering there is a combined user base of over one billion people worldwide using Google in some way, shape, or form. Google+ acquired 25 million users by July 24th, 2011, less than 6 weeks after the exclusive release. Compare that with competing social media sites like Myspace who took 22 months, followed by Twitter who took 33 months, and Facebook who took 37 months to reach the 25 million user mark. The new social media site is said to be growing at a rate of 1 million users per day added, according to the survey.
|Male to Female Members||1 : 1.2||3 : 2|
|Young Members (18-29 yr olds)||31%||43%|
|College Graduated Members||37%||59%|
Figure 1 Data:
The typical Google+ early adopter is a young, educated, available, tech-savvy male, whereas Facebook and LinkedIn social media networks acquired more mature users only as their products matured.
Andrew Lipsman, vice president for industry analysis at the tracking firm comScore, said that United States users make up the majority of Google+ users, with around 6.4 million people. India Google+ users come in second with 3.6 million users, followed by Canada with 1.1 million, Britain with 1.1. million users and Germany with 920,000 users as of August 3rd, according to Lipsman.
Evidently, 13% of all adult Internet users in the United States have signed up for a Google+ profile. The survey reported another 9% of United States internet users planning to sign up for Google+ within the next year, which would add an additional 16 million US online adults to the Google+ community.
Level of Engagement
The amount of people engaged with Google+ is important , but their level of engagement is the most crucial component of success. A challenge Google+ is now facing is that 31% of early joiners abandoned sharing content on Google+ temporarily, mostly due to many friends who not yet have not yet joined up with the Google Plus Project. The more people that join Google+, the less influence Facebook will have. The survey tells us that 30% of Facebook users who are already on Google+ plan on cutting down time spent on Facebook this year. If this prediction is accurate and Google+ growth continues to stay on track, the new social media site will surpass the size of Myspace, Twitter, and LinkedIn within the year as far as the amount of US membership goes.
Figure 2: http://news.ph.msn.com/top-stories/article.aspx?cp-documentid=5115431
Google+ users comment more, click on more links and generally pay more attention to shared content than people on the other major social networks. As of now, 45% of users read content at least once a day, which is topped only by Facebook’s 62% of users who engage daily. 46% of Google+ users said they share either unique content or user content at least once a week, compared to 42% of Twitter users who share once a week.
The that more internet users switch to engagement on Google+, the more access Google’s search engine will have to content and activity that is now hidden behind Facebook’s doors. Since Google+ enables boundary-less operations between desktop and mobile devices, currently invisible app-based operations on mobile devices will become acquired by the Google empire. With the growth of Google+, an alternate internet experience exclusive to Google users is being created by the monopolizing force of the internet.
Note on the Survey
A sample from the YouGov panel of US residents was used for this study. 1,003 adults, nationally-representative of the US online adult population, were interviewed online from July 29, 2011- August 2, 2011.