SEO Inc. Blog

Google Announces Plus One (+1) Button!

Google releases the plus one (+1) button! That is right folks. Google  is out hitting the streets marketing their new Google Plus 1 (+1) Button. This button could have major implications on the SEO and social media marketing industry.

Watch a Video on the Google +1 Button

So what does this mean? Well, like other social media share buttons, the + 1 button will be an excellent way for websites to increase their search engine optimization rankings. But this share button will not only allow websites to build relatively low quality back-links, it is much more than that.

According to Mashable, “Google plans to offer to publishers a +1 button that lets readers +1 something without leaving the publisher’s site.”

“Google’s button will instantly have a lot of appeal, given the company says +1 data will directly influence its market share dominating search rankings

Mashable believes that the +1 button will be bad for content farms. This is more than likely, as people will have no reason to +1 bad content. Instead, only quality content will receive organic +1 marks. The issue is of course is that people may abuse this +1 system. Overall, this new Google plus one (+1) button could drastically change the face of external linking building campaigns. While this is possible, we will not know the effect a +1 will have on Google rankings until we have done diligent testing.

What do you think about the new Google +1 Button? Comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.