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Google Penguin Released, Now Running Real-Time in Google’s Core Algorithm

Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm.

This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates.

Read on to find out more about Penguin.

What to Expect from Google Penguin 4.0

Google Penguin 4.0 will work like past Penguin updates have in the past. Penguin is designed to root out websites that are trying to increase their rankings with black hat SEO techniques such as buying links through link farms.

Penguin 4.0 was developed and tested extensively by Google, and features a couple changes from past updates:

Penguin was first released in 2012. The last update, Penguin 3.0, launched October 2014. Penguin 4.0 joins over 200 unique ranking signals as part of Google’s core algorithm, meaning it will be continuously updated rather than announced in one huge push. Since Google will no longer announce Penguin, webmasters are “free to focus on creating amazing, compelling websites” rather than wait for the next update.

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