Internet Marketing Tips, Suggestions, & Ramblings

Google Increases the Number of Sitelinks

This may not seem very exciting at first, but it will have a serious impact from an online reputation management perspective. Google is now displaying 8 to 12 sitelinks for websites that have this information registered in webmaster tools.

According to Google, “Until now, each site had a fixed list of sitelinks that would either all appear or not appear; there was no query-specific ranking of the links. With today’s launch, sitelink selection and ranking can change from query to query, allowing more optimized results. In addition, the maximum number of sitelinks that can appear for a site has been raised from eight to 12, and the number shown also varies by query.”

So what does this mean? Well, now if you Google SEO Inc., this is what you see.

Google Site Links
Google Site Links

With this massive change to the formatting and number of sitelinks displayed in a search result, companies will be much more likely to take the time to modify the sitelinks in webmaster tools. In addition, we are now seeing other results ranking for branded queries show up much further down the page. This update has made sitelinks critical, companies everywhere should be putting much more focus in this area, especially if they have significant branded traffic.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.