SEO Inc. Blog

Google Data Highlighter Tool Makes Waves in the SEO World

Structured data is a hot topic in search engine optimization right now. If you hang around the water cooler at SEO Inc. you’ll see people up in arms about the implications for CTR, more traffic and overall user experience regarding this new SEO element. Only adding to this flurry of exacerbated excitement, Google recently released the Google Data Highlighter Tool. And let me tell you, this thing is pretty impressive.

Watch a Video on the New Google Data Highlighter Tool

Below you will find a new video released by Google showing how the highlighter tool works.

As you can see, the Google Data Highlighter Tool allows you to apply structured data to your page, without ever having to touch your code. If you are new to structured data you can learn more here. But briefly, by adding structured data, or in this case telling Google what parts of your site you would like marked up with structured data, you can display different content in search results. Most commonly, websites use structured data to display reviews, events, music and recipes.

Previously, the only way to add structured data to your website was by adding this markup language to your HTML. Now, the data highlighter is an alternative. It is a point and click tool that tells Google how to interpret your pages, without modifying the pages themselves.

As shown in the video, just input the URL you would like to add data to. Next, highlight and label the important fields.

Google will show you how they are interpreting the pages on the right hand side. Furthermore, Google will also reveal similar pages that you can check and confirm if they should also have structured data applied to them. When you are done just hit publish and Google will apply these changes to your entire site.

You can access the new tool here:

Have questions or comments about the new Google Data Highlighter Tool? Let us know!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.