Internet Marketing Tips, Suggestions, & Ramblings

Google Announces Sitelinks Expansion

If you are a frequent user of Google, you probably know what sitelinks are, if not by name, then by sight.

Old Google Sitelinks

 

Sitelinks help searchers by allowing them to go directly to the most popular parts of a site such as the FAQ section, Contact, Locations, etc. From an SEO standpoint, sitelinks help reveal unknown parts of your site to searchers and can help increase the visibility of and traffic to your site. Sitelinks previously only appeared on the first search result however, which didn’t really help if you were trying to move up in the rankings.

Today Google announced they are expanding sitelinks. According to the Official Google Webmaster Central Blog (http://googlewebmastercentral.blogspot.com/):

Until now, sitelinks have only ever appeared on the first search result, and so at most one site could have sitelinks per query. We’re now launching an expansion of sitelinks: a single row of links can now appear for results that didn’t show sitelinks before, even for results that aren’t in the first position. This means multiple results on one query can now have sitelinks. Up to four sitelinks can show up right above the page URL, instead of the usual two columns below the URL of the first result.

Just like regular sitelinks, one-line sitelinks will be generated algorithmically and Google’s decision on when to show them and which links to display are entirely based on the expected benefit to users.

Sites will now start showing sitelinks for a number of queries where they previously didn’t. Google expects this to increase visibility and traffic.

New Google Sitelinks

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.