Internet Marketing Tips, Suggestions, & Ramblings

Google Announces New Page Speed Service

It seems like Google is in just about every Internet-based business nowadays. They’ve gone into VoIP, they are pushing into social media, they offer calendars, group deals, file storage – you get the point. Their newest addition to their robust service offering is one of the more inline ventures they have pursued; we are talking about page speed as a service.

For those of you who don’t know, page speed has been a Google initiative for some time. A couple years ago they made a simple but effective page speed plugin for Firefox. They also made page speed part of the Google algorithm, stating websites with page speed issues could experience negative rankings. Now Google is taking their page speed offering to an entirely new level, with page speed as a service. Here we see a quote from Google on the topic.

“Two years ago we released the Page Speed browser extension and earlier this year the Page Speed Online API to provide developers with specific suggestions to make their web pages faster. Last year we released mod_pagespeed, an Apache module to automatically rewrite web pages. To further simplify the life of webmasters and to avoid the hassles of installation, today we are releasing the latest addition to the Page Speed family: Google Page Speed Service.”Google Page Speed ServiceSo what is this “Google Page Speed Service”? According to Google, “Page Speed Service is an online service that automatically speeds up loading of your web pages. To use the service, you need to sign up and point your site’s DNS entry to Google. Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google’s servers across the globe.”

Google goes on to mention that users will be able to access your website just as before, only with faster load times. By using Google page speed, you will not need to worry about concentrating CSS, minimizing images, caching, gzipping, etc., Google will take care of this for you. Google boast that they generally see page speed performance increases of 25% to 60%.

Why Page Speed as a Service Makes Sense for Google

Google wants a faster Internet. If pages load faster it makes it easier for a Googlebot to crawl them. It also makes it easier for a browser to display the page after it has been clicked on in a Google search result.

This new method of web delivery also gives Google a great deal of power. Google will actually be hosting the websites themselves, and delivering the webpages themselves. You can be sure that there will be some type of fee associated with this in the future. However, as of right now it is free.

“At this time, Page Speed Service is being offered to a limited set of webmasters free of charge. Pricing will be competitive and details will be made available later. You can request access to the service by filling out this .

How Internet Marketers Can use Google Page Speed as Service

For those of you who have worked to make page speed improvements on clients’ websites you know it can be tedious. Google Page Speed Service makes it easy to speed up a site, as you are basically outsourcing the work to Google. This could be a good option when you simply don’t feel like allocating your engineers’ time to improving page speed.

Overall, we don’t know much about this service yet. It will be interesting to see how well Google deals with the diversity of websites that comes in the door, and how fast they are able to make them. Finally, price as always will be an issue.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.