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Google Announces New Adwords Certification

Changes in the PPC World Could Benefit You
Changes in the PPC World Could Benefit You

Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.”

The new program introduces preferred Adwords API (Application Programming Interface) pricing so an advertiser can chose an agency that fits his or her business model. These changes will allow agencies to compete with companies who have in-house pay per click departments. Changes are also being made in the spend criteria to become qualified.

Although these changes allow small and medium size advertisers to compete with larger ones, the new advanced exam will also allow larger companies like SEO Inc., who work with larger budgets to prove competency in “search, display, reporting and analysis”. This will help advertisers find companies who are capable of handling their accounts.

The bottom line is that advertisers will be more willing to turn to companies like SEO Inc., who use API tools, to manage accounts due to the lower costs. The exams will be evaluated and changed on an annual basis to ensure that advertisers can stay competitive by being up to date with strategies and best practices. We here at SEO Inc. will be taking the fundamental and advanced exams in the following weeks.

What do you think about the new AdWords Certification?

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.