Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.”
The new program introduces preferred Adwords API (Application Programming Interface) pricing so an advertiser can chose an agency that fits his or her business model. These changes will allow agencies to compete with companies who have in-house pay per click departments. Changes are also being made in the spend criteria to become qualified.
Although these changes allow small and medium size advertisers to compete with larger ones, the new advanced exam will also allow larger companies like SEO Inc., who work with larger budgets to prove competency in “search, display, reporting and analysis”. This will help advertisers find companies who are capable of handling their accounts.
The bottom line is that advertisers will be more willing to turn to companies like SEO Inc., who use API tools, to manage accounts due to the lower costs. The exams will be evaluated and changed on an annual basis to ensure that advertisers can stay competitive by being up to date with strategies and best practices. We here at SEO Inc. will be taking the fundamental and advanced exams in the following weeks.
What do you think about the new AdWords Certification?