Internet Marketing Tips, Suggestions, & Ramblings

Google Analytics Social Media Reporting Launched

Google Analytics has been working on social media reporting for a long time. They started off with the Social tab under the Audience drop down. But this was limited, and it only relies on Google + Engagement, Actions or Pages +1ed by default. This wasn’t enough for Google and now they have launched an entirely new social media report that takes steps to prove how social contributes to conversions.

How to Access Social Media Reporting

To access the new Google Analytics social media reporting tab follow these steps.

  1. Login to Google Analytics
  2. Select your account
  3. Select Traffic Sources
  4. Select Social

Under social you will see:

  • Sources & Pages: Identify networks & communities where people engage with your content.
  • Conversions: Measure the value of social by tracking your goals, conversions and ecommerce transactions.
  • Social Plugins: Measure your on-site user engagement.
  • Social Visitors Flow: Compare traffic volumes and visitor traffic patterns through your site.

Google Analytics Social Overview Tab

This tab shows you total visits, the number of social visits and how the social visits assist in conversions. It also breaks down the social networks and the traffic they deliver.

Google Analytics Social Overview
Google Analytics Social Overview

Google Analytics Social Sources Tab

This gives you a better look at how each one of your sources of social traffic compares to your overall traffic.


Google Ananlytics Social Sources
Google Ananlytics Social Sources

Google Analytics Social Page Tab

This report shows you the pages that are the most engaged socially.

Google Ananlytics Social Pages
Google Ananlytics Social Pages

Google Analytics Social Conversions Tab

This tab will show you both conversion from a social network and conversions that were assisted by a social network.

Google Ananlytics Social Conversions
Google Ananlytics Social Conversions


Google Analytics Social Plugin Tab

This area allows you to track likes, Tweets, etc. However, it only shows Google +1s as default.

Google Analytics Social Plugin
Google Analytics Social Plugin

Google Analytics Social Visitors Flow Tab

This tab is really amazing. It shows how visitors from social flow through your website. You can see where they start and where they finish.

Google Analytics Social Visitors Flow
Google Analytics Social Visitors Flow

Now that you know a little about Google Analytics Social reporting it is time for you to jump in and try it for yourself. If you have questions please contact SEO Inc.



About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.