Internet Marketing Tips, Suggestions, & Ramblings

Friday Focus On… Goverre. Take your wine with you.

Have you ever found yourself sitting at home, enjoying a glass of your favorite bottle of wine, when, out of nowhere, your best friend calls up and says you must come down to the beach ASAP before you miss a school of whales dancing in the distance against a sunset? Obviously a true, one-of-a-kind experience you don’t want to miss, but what of your wine? WHAT OF YOUR WINE?

Enter Goverre and their ingenious, first of its kind glass portable wine glass.

Gone are the days of re-refrigerating your Chardonnay, and pouring out the Cab is a thing of the past. With Goverre’s portable wine glasses, you not only preserve your wine, you get to experience it the proper way: In a glass, not in a plastic cup like some kind of animal.

Goverre cofounders, Regan Kelaher and Shannon Zappala, saw a problem in the portable wine game, and just had to fix it.

While their idea is still in Kickstarter phase, Goverre is poised to take over the RTD (ready to drink) on-the-go-wine world.

First off, a portable glass wine glass with a lid does not exist. What good does a portable glass wine glass do if there’s no lid? Well, none, really. Goverre addressed this and made a lid. Just pour in the wine, seal up the glass, throw it in your bag and you’re good to go.

Second, taking your conventional wine glasses with you can be unpredictable at best. Fragile and unstable, they aren’t exactly made for travel. Goverre fixed this with a stemless glass wrapped in a colorful silicon sleeve. The houndstooth-patterned and BPA/BPS-free silicone sleeve gives GOVERRE added durability, prevents heat transfer, and provides a no-slip grip. Boom.

Thirdly (which apparently is a real word, FYI), it’s glass. Real, honest-to-goodness glass. Would you pour your Chateau le Blanc 68 into a plastic cup? If you like plastic-flavored wine, maybe. But that’s on you. And just for added safety, Goverre made this glass just a little thicker, just in case you’re the type that falls down more than your average person.

So next time you’re headed to a backyard BBQ, out boating (but not skippering), take a walk around the neighborhood, outdoor movies, street festivals, hikes, camping, the movies, art festivals, Broadway, parades, picnics, the salon, polo fields, the pool, film festivals and probably a hundred and fifty other places, feel free to bring along Goverre.

Basically, the world needs Goverre.

Want to see this idea come to life? Head over to the Goverre Kickstarter and donate or at least spread the word. Check them out on all your fave social networks, too:

  • Twitter
  • Facebook
  • Pinterest
  • Instagram

Keep calm and wine on.

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.