SEO Inc. Blog

Fashion Social Media Sites You Should Know

Women everywhere ask these important questions; “How do I look?”, “What should I wear?”, “Where did you buy that?”.  We ask everyone;  our best friends, sisters, mothers, brothers, boyfriends, husbands, and in a pinch even strangers. It was inevitable that these questions find their way to social media.  Savvy fashion related businesses have started fully embracing what their customers have long known; in the world of fashion, opinions of friends matter.

Below are a few of the best websites and applications that can increase the presence of your brand through social media optimization.


Polyvore allows users to mix and match products from anywhere on the web to create collages representing their own personal look. Items added to Polyvore sets link back to your website. Brands are encouraged to create their own sets, post your favorite sets to your website, and even add a Polyvore mini-editor to your website.


Snap a photo with your iPhone, add one of Instagram’s filters, and share via Twitter, Facebook, Flickr, Tumblr, Posterous and Foursquare. The ease of use and a highly engaged community make Instagram a great way to share insider information about your brand or products.


A new kid on the block, ShopSocially promises to unlock the power of social recommendation directly on your website’s checkout success page or in your order confirmation email. An app for your  Facebook fan page and analytics are also available. Multiple plans are available, including free version for low sales volume sites.

Started way back in 2001 StumbleUpon was one of the first “social” websites. StumbleUpon helps you discover and share great websites recommended by your friends and others with the same tastes. Independent fashion designers were early adapters and use StumbleUpon to introduce new designs & products.


This photo sharing website can be used to create a “look book” for your brand or product through the Flickr group feature. Customers and fans join the group to upload images of themselves wearing products from your catalog. Or, upload images from your latest photo shoot to give your fans an exclusive peak into what goes on behind the scenes.

No matter what venue you use to promote your brand or products, it’s important to remember a basic rule of social media; participation over promotion. Listening to what your clients are saying and sharing can help shape and grow your business.

Do you have additional social sites that you have used to find the perfect dress or promote new brands? Leave a comment and let us know!

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.