Women everywhere ask these important questions; “How do I look?”, “What should I wear?”, “Where did you buy that?”. We ask everyone; our best friends, sisters, mothers, brothers, boyfriends, husbands, and in a pinch even strangers. It was inevitable that these questions find their way to social media. Savvy fashion related businesses have started fully embracing what their customers have long known; in the world of fashion, opinions of friends matter.
Below are a few of the best websites and applications that can increase the presence of your brand through social media optimization.
Polyvore allows users to mix and match products from anywhere on the web to create collages representing their own personal look. Items added to Polyvore sets link back to your website. Brands are encouraged to create their own sets, post your favorite sets to your website, and even add a Polyvore mini-editor to your website.
Snap a photo with your iPhone, add one of Instagram’s filters, and share via Twitter, Facebook, Flickr, Tumblr, Posterous and Foursquare. The ease of use and a highly engaged community make Instagram a great way to share insider information about your brand or products.
A new kid on the block, ShopSocially promises to unlock the power of social recommendation directly on your website’s checkout success page or in your order confirmation email. An app for your Facebook fan page and analytics are also available. Multiple plans are available, including free version for low sales volume sites.
Started way back in 2001 StumbleUpon was one of the first “social” websites. StumbleUpon helps you discover and share great websites recommended by your friends and others with the same tastes. Independent fashion designers were early adapters and use StumbleUpon to introduce new designs & products.
This photo sharing website can be used to create a “look book” for your brand or product through the Flickr group feature. Customers and fans join the group to upload images of themselves wearing products from your catalog. Or, upload images from your latest photo shoot to give your fans an exclusive peak into what goes on behind the scenes.
No matter what venue you use to promote your brand or products, it’s important to remember a basic rule of social media; participation over promotion. Listening to what your clients are saying and sharing can help shape and grow your business.
Do you have additional social sites that you have used to find the perfect dress or promote new brands? Leave a comment and let us know!
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