Internet Marketing Tips, Suggestions, & Ramblings

Why the New Facebook Subscribe Button will Change How you Use Facebook

For a long while I thought that Twitter would be the one taking cues from Facebook, however the exact opposite has happened. With the new Facebook Subscribe button Facebook has taken one great leap toward making Twitter obsolete… maybe.

Subscribe buttons work in much the same way that Follows work on Twitter and are something that need to be incorporated into your social media optimization process. Once someone decides to subscribe to a Facebook user, they will receive status updates, photo updates, and all other updates available on Facebook in their news feed. Right, so this is sounding a lot like the news feed updates we’re already receiving.

Not quite. Facebook added clever features to the button that allows subscribers to choose what type of updates they wish to receive. Features include opting in to receive all user updates, only important user updates, event updates, game updates, etc. The option really helps subscribers weed out all of the information they really don’t care about. Because let’s be honest, sometimes you really only want to read the important stuff and not the mundane day-to-day posts. In addition to this, you don’t have to be Facebook friends with a person to subscribe to them.

That’s right, you can subscribe to a person that you are not friends with.

Well this sounds like a stalker alert if there ever was one. What happened to privacy, Facebook? What happened to looking out for the safety of your users?

Don’t fret world, Facebook has thought of this too. Only people who add the Facebook Subscribe button will have it on their profile. In addition to this, only information that is shared publicly on a profile will be available for non-friends to subscribe to. Which means that those people that you want to stalk, you know the ones with the bullet-proof, 100%, don’t even share basic information people, yeah… you still can’t see what they’re saying.

Overall I think the subscribe button is interesting. I won’t use it. I won’t use it simply because most of the people I’m interested in speaking to I’m already friends with, and those I’m not friends with, well, their profiles are set to private. So I’m at a loss as to how it would come in handy to me. However, if you have a penchant for reading Novak Djokovic Facebook posts but are too embarrassed to friend him after professing your love for Rafa Nadal two months ago, then maybe, just maybe, this can be your saving grace.

Click here to add the Facebook Subscribe Button to your profile. And don’t forget to comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.