Internet Marketing Tips, Suggestions, & Ramblings

Facebook Stops Sponsored Ads in Search

Facebook has officially stopped allowing advertisers to pay for spots within user’s search results. But what does this mean for advertisers on Facebook? Read on to find out.

Previously, advertisers could periodically show up in search results. Seeing a sponsored Facebookmovie or sponsored game wasn’t uncommon for Facebook users. But now, Facebook has pulled that service, and released this statement:

In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.

The feature, which was originally developed before Graph Search, was nixed in order for Facebook to streamline its ad products. However, this doesn’t mean that advertisers have entirely lost a service. Facebook has said that it wants marketers to use mobile app install ads, as well as Page post link ads, as a sponsored result alternative since most of the searches were for mobile apps and games anyway.

The good news for advertisers is that this isn’t a permanent change. There will be ads in Graph Search once Facebook works out all the details. Ultimately, Facebook isn’t ditching the idea of search advertising altogether, it’s just waiting until Graph Search is up and running.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.