Internet Marketing Tips, Suggestions, & Ramblings

Facebook Launches People Talking About This & New Facebook Insights

Facebook has been making a ton of changes lately (all of which must be incorporated into your social media management process), and here is yet another one… But I think you will like it: Facebook’s new the number of People Talking About This. Facebook released this update a couple days ago, but when evaluating this new feature we stumbled upon something else as well, a new Facebook Insights! In this blog we will take a look at the Facebook People Talking About this Feature, as well as the new Facebook Insights update.

Facebook People Talking About this Feature

Here is a quote from Facebook on the new people talking about this feature. “Improvements to Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days.”

This feature lists the amount of people who have engaged with your page in the last 7 days. It should be noted that demographic data for people talking about this is only available when more than 30 people have talked about a page in the 7 days preceding the last day of your selected date range.

Let’s take a look at some of the advanced metrics for the people talking about this feature.

Facebook People Talking About This
Facebook People Talking About This

Here we see that we can sort how people talk about your page by all stories, page likes, stories from your posts, mentions and photo tags and post by other people. There are two graphs, one for Talking About This and one for Viral Reach.

The Talking About this Tab list the number of people who created a story about your page during the timeframe selected. The Viral Reach tab shows the number of unique people who saw a story published by a friend about your page during the time period designated.

Where your Likes Came from Feature

While the Facebook where your likes came from feature has been available in Facebook Insights for sometime, there has been an update. This update was needed as a result of the new ticker Facebook has added in the upper right hand corner. For those you who don’t know, the new ticker shows all of the latest updates on Facebook, however small they may be. The new Facebook insights shows on page, news feed and ticker like sources, this is in addition to other like sources that have always existed.

Where your likes came from
Where your likes came from

How you Reached People (Reach and Frequency)

The how you reached people section of the reach tab shows 4 different reach metrics, organic, paid, viral and total.

Facebook How you Reach People
Facebook How you Reach People
  • Organic Reach: The number of unique people who saw content from your page in their news feed, ticker or on your page. These people can be fans or non-fans.
  • Paid: The number of people who saw an ad or sponsored story that pointed to your page.
  • Viral: The number of people who saw a story about this page published by a friend. These stories include linking your page, posting to your wall, commenting on or sharing one of your pages posts, etc.
  • Total: The number of unique people who saw any content associated with your page.

As you can see, there is also another chart that shows users by frequency. This shows the number of people who saw any content about your page, broken down by how many times each person viewed your content during this period.

Page Posts Analytics

Another new item is the update made to page post analytics. This Facebook page posts analytics is much better than the old version, let’s take a look.

Facebook Page Posts Analytics
Facebook Page Posts Analytics

You can now access all of you posts by date. This is really amazing as it will allow you to determine what your most popular contest has been throughout the life of you page. You can filter your content by Posts, Photo, Link, Video and Platform Posts. There are also a few key ways to evaluate this data.

  • Reach: The number of unique people who have seen your posts.
  • Engaged Users: The number of unique people who have engaged with your posts. An engage is any click.
  • Talking about This: The number of unique people who have created a story from your page posts. Stories include liking, commenting on or sharing your posts.
  • Virality: The number of unique people who have created a story from your page posts as a percentage of the number of unique people who have seen it.

Summary

The new Facebook Insights is really what we have been dreaming of for sometime now. We are more than happy that Facebook as finally delivered these metrics. With this new Facebook Insights, many third party Facebook analytics provides could be in trouble.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.