Internet Marketing Tips, Suggestions, & Ramblings

Facebook Launches New Facebook Groups

Now you can be in exclusive groups both on and offline, at the same time.
Now you can be in exclusive groups both on and offline, at the same time.

Now Facebook Groups have been around for sometime, right? But we’re not talking about those old groups… No, this is something different and new. Think of it like Twitter Lists for Facebook, in a way. Ok, I’m probably confusing you. So let me just tell you what Facebook Groups are, why they are important and why Facebook is genius.

What are Facebook Groups?

Facebook groups are subgroups of friends that you can create on Facebook. When you create a subgroup, you are given specific functionality that allows you to communicate with those members.

Facebook Group Functionality

Here is a list of the functionality available in a Facebook Group.

  • Group chat
  • E-mail lists
  • Document sharing
  • Group photo-tagging

Important Points about Facebook Groups

These are some important points about Facebook Groups.

  • Groups are closed by default but can also be secret or open to everyone
  • Groups are designed to be small places where friends share information
  • All members of the group can participate in group chat at the same time
  • The groups you participate in most often will automatically appear in your sidebar
  • Facebook believes Groups will change the way you use Facebook

What do Facebook Groups Mean for Facebook?

So think about it like this. No matter how many or how little friends you have on Facebook, there is always someone that you would rather not expose to certain information. For instance, if you are posting something personal that may be better received in a group of close friends opposed to your entire friend base. That is what groups are all about; they are about taking back Facebook from the masses and making it exclusive again.

Think of the implications here. Think of how teenagers, clubs, sports teams and fantasy football leagues will eat this up. You can now communicate exclusively with a specific set of people. You are either in the group or not. Think of how many people will be rejected out of the popular kids group in high school; ah it’s a sad thought…

In the initial stages of its launch Facebook groups will be utilized by the avid social media user, those who really take the time to understand the functionality of the website. But as time moves on I believe more people will find value in it. Families will enjoy having their own groups for one. But what does this mean from a social media marketing perspective? That is what we really need to find out.

Initial Thoughts on Facebook Groups Marketing

From a social media marketing perspective, Facebook groups could be a good thing. Active groups on social media sites can drive a ton of traffic and generate leads. Facebook groups in the past were just plain poor. Almost none of the groups were active and ultimately most of them were a failure. With this new functionality and increased marketing push, they are definitely something to keep an eye on, especially in the case of niche industries and local social media efforts.

Have thoughts on the new Facebook Groups? Add them below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.