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Facebook Annouces New Design for Pages and Profiles

Facebook has annouced a new look for their friend profiles and business pages. This bold move was annouced by Facebook CEO Mark Zuckerberg in an exclusive “60 Minutes” interview on December 5th, 2010.
SEO Inc. has made the full “60 Minutes” interview available below. In addition, you can read insight on the new design.

Mark Zuckerberg and Facebook, Part 1 “60 Minutes” Interview

Mark Zuckerberg and Facebook, Part 2 “60 Minutes” Interview

As you can see many changes are being made. Watch the preview video created by Facebook below.

Here is a list of the items that will be changing on personal profiles.

  • An about me section added to the top of the page.
  • A row of the most recently tagged photos of yours will appear at the top of the page.
  • There are no more tabs. You will now need to use the links under your profile picture.
  • The education and work section now allows you to add projects you worked on and classes you took. You can also add co-workers and classmates.
  • Your interests will now be much more visible.
  • The options to display sports has now been added.
  • You can now group friends by relationship, such as best friends or buddies.

Facebook Pages New Design
Facebook pages are getting a new design that will greatly benefit those companies that are not purely online. According to Mashable, “The new Pages design includes checkins, profile information (which includes some basic information about the page and the Wall postings below it), a narrower left column and more.” In addition, the new pages will now display the tabs only on the left hand side.

Thoughts on the Changes
Many of these new changes to Facebook pages and profiles are questionable. Moving the primary navigation, making all personal information more front and center and highlighting recent photos with intense focus will greatly alter the way people interact with the website. Ultimately, these changes put a greater emphasis on content, allowing it to be even more prominent on the site. In addition, content that relates to you which is posted by friends will have a greater effect on your Facebook presence. It will be extremely important to make sure that all the photos you are tagged in represent you in a positive way. For businesses, the new focus on Facebook places will strongly entice businesses to utilize the feature. If you haven’t signed up for Facebook places yet, now is a good time to get going.

All in all, these are very large changes. I for one always wonder, is Facebook making these changes to improve the site? Or are these changes and new ideas that are constantly being tested and implemented just marketing stunts to keep us excited? Either way it’s working, cheers to them I guess.

What do you think of the new Facebook updates? Tell us below.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.