SEO Inc. Blog

Exact Match Domains Big for Bing but Bad for Google?

I’ve been spending some time online lately. Doing a little Google vs. Bing detective work. By the way, I know that I sound really cool when I say stuff like that… But anyway, in the process I’ve noticed a few things. One of those being exact match domains fair very well in Bing, but not so well in Google. What exactly do I mean by this? Well, let me show you.

But first let me explain the color code.

Now that you know the code, let’s see how the search results differ for Google and Bing in relation to keywords in the search results domain names.

Bing Results for San Diego Attorney

Bing Results for San Diego Attorneys

Google Results for San Diego Attorneys

Let’s take a look at another example to see if we see the same correlation. This time, we will look at search term San Diego Electricians.

Bing Results for San Diego Electricians

Google Results San Diego Attorneys

Google Results for San Diego Electricians

OK, we have to look at one more keyword at least. If we were going to do this legitimately we would look at thousands of queries. But for the purposes of this blog we will stick to three.

Bing Results for San Diego Roofers

Google Results for San Diego Roofers

OK, so I want to get some things out in the open before we take a harder look at this data. Clearly there are other ranking factors that go into these page one search results. For instance, we know that Bing has openly said that they rely on CTR while Google has not, although many people speculate that they do. It also matters if you are logged into Facebook for Bing and logged into, well, Google for Google.

Other Notes:

“More domain diversity. [launch codename ‘Horde’, project codename “Domain Crowding”] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.” – Google

That being said, let’s take a quick look at the data.

Total Numbers from our 3 Searches



So what does this mean? Well, all that it means is that for this particular evaluation of searches domains with more keyword relevance won in Bing and lost in Google. Two important elements missing from this study are a full review of the back-links and the on-site optimization for each property. However, it is interesting to see how many keyword related domains are at the top of the Bing index opposed to the top of the Google index. Also, it is interesting to see how different the search results are for these keywords.

What do you think about these results? Do you like one better than the other? Comment below!