Internet Marketing Tips, Suggestions, & Ramblings

Exact Match Domains Big for Bing but Bad for Google?

I’ve been spending some time online lately. Doing a little Google vs. Bing detective work. By the way, I know that I sound really cool when I say stuff like that… But anyway, in the process I’ve noticed a few things. One of those being exact match domains fair very well in Bing, but not so well in Google. What exactly do I mean by this? Well, let me show you.

But first let me explain the color code.

  • Red – Listed on the first page for Bing and Google
  • Blue – Domain Including All Keywords
  • Light Blue – Has Keyword in the Domain
  • Green – No Full Keyword in Domain

Now that you know the code, let’s see how the search results differ for Google and Bing in relation to keywords in the search results domain names.

Bing Results for San Diego Attorney
Bing Results for San Diego Attorney

Bing Results for San Diego Attorneys

  • www.yellowpages.com/​san-diego-ca/​attorneys
  • www.sandiegoattorneysonline.co
  • www.sandiegolawyerforyou.com
  • www.lawyersattorneysdirectory.com/california/​san-diego
  • attorney.sddt.com
  • sandiego.areaconnect.com/attorneys
  • www.superpages.com/yellowpages/​C-Lawyers/S-CA/​T-San+Diego
  • www.sandiegocabusinesslist.com/specific/​Attorneys.htm
  • sandiegoattorneylawyers.com
  • www.sandiegolawyerforyou.com/​san-diego-legal-services.htm 

Google Results for San Diego Attorneys

  • www.sandiegolawfirm.com/
  • attorney.sddt.com/
  • www.superpages.com/yellowpages/C-Lawyers/S-CA/T-San+Diego/
  • www.theadlerfirm.com/
  • local.nctimes.com/san-diego+ca/attorneys.zq.html
  • lawyers.findlaw.com/lawyer/statepractice/California/San-Diego
  • www.sandiego-attorney.com/
  • www.karieboydlaw.com/
  • www.mcclellanlaw.com/
  • www.sdcba.org/

Let’s take a look at another example to see if we see the same correlation. This time, we will look at search term San Diego Electricians.

  • Red – Listed on the first page for Bing and Google
  • Blue – Domain Including All Keywords
  • Light Blue – Has Keyword in the Domain
  • Green – No Full Keyword in Domain

Bing Results for San Diego Electricians

  • www.electricianssandiego.net
  • www.superpages.com/yellowpages/​C-Electricians/S-CA/​T-San+Diego
  • www.zedelectric.com
  • www.yellowpages.com/​san-diego-ca/​electricians
  • www.shamrockelectricco.com
  • www.topelectricians.com/ca/san-diego
  • www.yelp.com/c/san-diego/electricians
  • www.elocalelectricians.com/city/​San_​Diego_CA/​0
  • electrician-sandiego.com
  • electriciansd.com/index.html
Google Results SEO
Google Results San Diego Attorneys

Google Results for San Diego Electricians

  • www.robertselectricservice.com/
  • www.superpages.com/yellowpages/C-Electricians/S…/T-San+Diego/
  • www.yelp.com › San Diego › Home Services
  • www.pointlomaelectric.net/
  • www.shamrockelectricco.com/
  • www.electrician-sandiego.com/
  • www.emeraldpacificelectric.com/
  • pointlomaelectric.com/
  • www.sdett.org/home.asp
  • www.allaboutbeckelectric.com/

OK, we have to look at one more keyword at least. If we were going to do this legitimately we would look at thousands of queries. But for the purposes of this blog we will stick to three.

  • Red – Listed on the first page for Bing and Google
  • Blue – Domain Including All Keywords
  • Light Blue – Has Keyword in the Domain
  • Green – No Full Keyword in Domain

Bing Results for San Diego Roofers

  • www.sdrca.com
  • www.rooferssandiego.org
  • www.superpages.com/yellowpages/​C-Roofers/S-CA/​T-San+Diego
  • sandiegoroofing.net
  • www.yellowpages.com/san-diego-ca/roofers
  • www.roofprosinc.com
  • rcroofinginc.com
  • www.admiralroof.com
  • www.roofer-in-san-diego-ca.info
  • bestsandiegoroofer.com

Google Results for San Diego Roofers

  • www.sdrca.com/
  • www.rcroofinginc.com/
  • www.patriotroofing.com/
  • www.premiumroofservices.com
  • sandiegoroofing.net/
  • premanroofing.com/sandiego-roofer/index.html
  • www.angieslist.com/companylist/san-diego/roofing.htm
  • www.tr-construction.com/
  • www.sequoiaroofing.com/
  • www.bobpivaroofing.com/

OK, so I want to get some things out in the open before we take a harder look at this data. Clearly there are other ranking factors that go into these page one search results. For instance, we know that Bing has openly said that they rely on CTR while Google has not, although many people speculate that they do. It also matters if you are logged into Facebook for Bing and logged into, well, Google for Google.

Other Notes:

  • These searches were performed logged out with a completely clean browser.
  • It is noted that the search algorithms place different weight on various on page and off page elements and external links.
  • It is noted that after the Penguin update Google is more likely to return only one result per domain while Bing may return more than one.

“More domain diversity. [launch codename ‘Horde’, project codename “Domain Crowding”] Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.” – Google

That being said, let’s take a quick look at the data.

Total Numbers from our 3 Searches

  • Red – 8 out of 30 (8 of the results were the same out of the 3 searches)

Bing

  • Blue – Domain Including All Keywords – 5
  • Light Blue – Has Keyword in the Domain – 10
  • Green – No Full Keyword in Domain – 7

Google

  • Blue – Domain Including All Keywords – 0
  • Light Blue – Has Keyword in the Domain – 3
  • Green – No Full Keyword in Domain 19

So what does this mean? Well, all that it means is that for this particular evaluation of searches domains with more keyword relevance won in Bing and lost in Google. Two important elements missing from this study are a full review of the back-links and the on-site optimization for each property. However, it is interesting to see how many keyword related domains are at the top of the Bing index opposed to the top of the Google index. Also, it is interesting to see how different the search results are for these keywords.

What do you think about these results? Do you like one better than the other? Comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.