Remember your first cell phone? Remember how cool it was to be connected all the time? “You’ll never guess where I’m calling you from…. MY CAR! Can you even believe it??” You might have even had one of those boss Motorolas with the carrying case. Then you probably upped your game and went all Zack Morris on your friends, making calls wherever you were like it was no big deal. You baller, you.
In the immortal words of Charleton Heston, “But that was a long time ago. When I was young.” The cell phone game has changed so drastically in such a short amount of time, it’s hard to keep up with everything that is happening. It seems that, since the induction of the iPhone in 2007 and its corresponding competitors, more people everywhere, from all walks of life, are connected to everything and anything at all times. And one piece of information that smartphone users are now connected to 24/7 is that of the World Wide Web. Whether they are sitting in a doctor’s waiting room or stuck in traffic on the highway, the freedom and mass amounts of information being fed into smartphones worldwide is truly staggering. (Editor’s note: Don’t use your cell phone while driving. That’s just not cool.)
“So what does the rise in mobile use mean for my business and its website?”
It means you need to make sure that when people find you using their mobile devices, your website is 100% optimized for mobile viewing. With the rise of mobile advertising and more people being glued to their devices to make purchases, the more important it will be to make sure your site is easy to navigate and read when they find you.
Making sure your site is optimized for mobile is more important than ever…
We mentioned the rising number of mobile phone users, but to truly understand the weight of it, check out the following graphic.
It’s estimated that by 2017, there will be over 5 billion people using mobile phones. And, as you know, mobile phones are so much more than just calling devices. With the rapid progression of mobile devices in just 7 years since the iPhone was introduced, smartphones and tablets have become not just a new way to do business, they have become a new way of life. Sure, you can still make calls and send the ever-important text message to your friends and family, but when was the last time you saw one of these devices being used for solely those purposes? It’s few and far between.
Everywhere you turn these days people are taking selfies to post to Instagram, snapping shots of their food for Facebook posts, and Tindring like it’s time to repopulate the Earth.
One of the most crucial activities these mobile users are partaking in is shopping and viewing the web from their mobile devices. It should be noted that there is still only a small percentage of mobile users using their devices for shopping-only means. However, given the projected number of users by 2017, it’s highly likely more and more e-commerce will take place on mobile. (Trust us.) And if your business’s website isn’t optimized for mobile and, in turn, the way people are now and will continue to get and process information, you will be at high risk of losing audience. Even further, you might not even be able to gain a new audience. Who knows how long it will be until the era of the laptop is over and everything goes pretty much mobile?
You will find more statistics at Statista
“I have no idea if my site is optimized for mobile and I am afraid to check.”
Not a problem at all. Here’s what you do, step-by-step:
- Contact SEO Inc at (760) 929-0039 or email at firstname.lastname@example.org
- Speak with an SEO Analyst about your website and mobile friendliness
- Fix your site today with the help of SEO Inc.’s expert services for businesses of all sizes
Boom. Done. But it’s imperative to act fast. 2015 will be here in the blink of an eye, and the next year will feel like a whirlwind. Before you know it, here’s 2017 and 5 billion people trying to find your website on their mobile devices. But you’re not optimized so it’s not going to happen.
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