SEO Inc. Blog

How to Use Digital Assistants to Improve Local Search

Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before.

Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The types of users who use voice search the most, and the ones who have the most to gain from these digitized helpers, are searching locally. The immediacy granted by digital assistants has helped local searchers find nearby products or businesses.

If you’re a local business owner, the recent growth of digital assistants could have a positive effect on your search rankings—but only if you put in the work. This article from Search Engine Land lays out 10 things you can do to incorporate Alexa, Google Home, and Co. into your local search strategies.

1. Optimize your location data

2. Use structured data

3. Completely fill out your Google My Business

4. Stay up to date on location data

5. Gather reviews

6. Allow API connectivity

7. Embrace your niche

8. Focus on long-tail keywords

9. Don’t be afraid to experiment

10. Be conversational

As users rely on services like digital assistants to add convenience to their everyday lives, you must stay informed and deliver the best user experience you can. Digital assistants like Alexa and Google Home are directly competing for users’ attention. As this battle rages on, you’ll need to stay on top of the methods that offer users the most benefit.

Local search is an exploding market right now, and as more and more technologies emerge to improve the local experience, it’s up to you to implement them.

Need assistance with your local search efforts? Give SEO Inc. a call, and we’ll use our 20 years’ experience in SEO services to help your website climb up the rankings.

About Eric Seal

Eric has written copy for hundreds of blog posts, press releases, and website pages across a wide range of industries, from upscale luggage vendors and industrial warehouse equipment to luxury international hotels. His ability to write engaging content while maintaining a client’s brand and voice has made him a valuable member of the SEO Inc. team. Eric holds a BA in Literature and Writing from Cal State University San Marcos.