Internet Marketing Tips, Suggestions, & Ramblings

CYA: Cover Your Assets

From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.

However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.

However, pointing these domains to your website in an attempt to improve your website rankings, to improve your link popularity, or to generate additional traffic can be a dangerous move.

Let’s look at an example. (Shout out to my favorite candy: I love you M&Ms!)

Mars Inc. is currently using at least two domains to represent the M&M brand: www.mms.com and www.m-ms.com. When you type in each of these URLs, you’ll see the same website and the address bar will continue to show the URL that you entered. This approach creates two identical websites (aka: duplicate content) and, for the many content rich websites out there, this can result in being penalized by the search engines.

What’s the best solution? A 301 Permanent Redirect or simply park the websites

By permanently redirecting the domains to a canonical version, you will avoid creating duplicate content and continue to direct visitors to your main website. To see a 301 Redirect in action: Type in the www.SEOIncorporated.com URL. The www.SEOIncorporated.com URL will automatically be redirected and https://www.seoinc.com/ will appear in the address bar.

Coming Soon: Top Types of Domains to Buy
Next Blog Post: Social Competitive Analysis

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.