Internet Marketing Tips, Suggestions, & Ramblings

Creative Link Building and SEO: The Big Pay Off

At SEO Inc. we like to look at the big picture. Why focus on one big keyword that converts poorly when you can go after thousands (or millions) of longtail keywords that convert like crazy? Along those same lines, why build links for SEO one at time when you can develop a white hat creative link building strategy that will generate thousands of links? Trust us, we go after the big keywords and single high value links too, but hear us out…

What is a Creative Link Building Strategy?

A creative link building strategy for SEO is basically a marketing initiative to generate links. Now, of course there are a variety of ways to do this, most of which entail creating something of value or “link bait” on your site in some form or another. By having something of value on your site it will entice others to link to you and thus will raise your rankings.

Being Smart with Link Building

Creative Link Buiding
Creative Link Buiding

To really capitalize on creative link building (sometimes running in unison with a social media campaign we need to be strategic. Think to yourself, what is the main goal of the campaign? Is there a particular keyword we want to target? Is there a section of the site we want to build overall authority for? Make sure you know what you are trying to achieve before you start. Allow me to give you an example of a campaign we did not too long ago.

One of our clients wants to rank higher for “ring” related keywords. So we put our thinking caps on, did a little brainstorming and then decided that offering a free “ringtone” would be a good idea. You can read the whole social media case study here.

We offered the “ringtone” as a free download on the company’s website. We blasted a press release on the offer and promoted it through all the regular marketing channels. We also added share buttons on the page so that more links could be built back to the site.

So why the heck did we do this? Well, we wanted to build links back to the client’s website for “ring” related terms. By doing this, we were able to greatly increase there rankings for specific keywords. We also generated many more links than we ever could through piecemeal SEO efforts.

Creative Link Building and SEO in a Nut Shell

If you want to have a really high ranking online property you need to be willing to think big. Furthermore, you cannot be afraid to be  innovative and push the boundaries of conventional online marketing and SEO related online marketing. Social media marketing has made it much easier to develop creative link building strategies that can engage a significant amount of users. In addition, these same promotions can lead to excellent referring site traffic.

Regardless of whether you are approaching creative SEO link building from a standpoint of link bait, video embed offers, sweepstakes, photo contest, etc, this is truly an initiative of the future. The right campaign can mean a big payoff for your online business.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.