What are Google’s new link attributes? Google introduced the nofollow attribute almost 15 years ago. It was added as a method to help fight comment spam and evolved to become one of Google’s recommended practices for tagging sponsored or advertising related links. The web has undergone quite an evolution since no follow began in 2005....Read More

The Google Answer Box is Position 0 on the search engine’s results page, but you have to work hard to get there. Just answering the question of what you want to rank for isn’t enough. It takes a combination of: Building pages based on the user experienceIncluding your question in the H1Giving a short answer...Read More

How do you set up Goals in Google Analytics? Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals. To create a new goal, click +NEW GOAL. You can also choose to import a goal from the...Read More

Your content marketing strategy isn’t to be confused with your content strategy or your content plan. You’ll often find these terms used interchangeably, when in fact, the three are separate and necessary assets for any marketing plan. Your content marketing strategy is the reason why you’re creating content, the audience you’re helping, and how you’ll...Read More