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Social Media Management

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Social Media Management

Getting started with Social Media Management begins with understanding your company’s industry. Not all social media platforms are utilized equally, and it’s essential to understand which platform can benefit the goals of your business. Learn about how to identify a proper strategy for your business, social media strategies and more.

When someone tell you your business needs to be have a social media presence, 9 times out of 10, they are completely right. We came across this amazing infographic from Leverage recently and thought it best to share and highlight how each network works, where the engagement is, and some other stats that are pretty...
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Google Increasing Visibility and Becoming Industry Leader You might have heard people buzzing about Ripples. “Ripple, me, man!” “Dude, you should Ripple that article.” “Did you Ripple me, or are you just glad to see me?” No? Haven’t you Heard any of this? Well, you will. Soon. Google is always doing something with their services,...
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How to Respond to Angry Tweets Social Media is the great equalizer. It has bridged the once enormous gap of brand to consumer with customers now able to get in touch with their favorite companies in the matter of 140 characters. It’s truly amazing that we no longer really have to sit on hold for...
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Pinterest Publishes Transparecy Report Pinterest, the idea-sharing and inspiration-gathering giant of a social media outlet, is joining the likes of Facebook and Twitter and has released its first company transparency report. On Friday, 3/7/14, a Pinterest Project Manager said in a blog post, “Every company that stores information — from banks to phone companies to email providers...
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Keeping Your Facebook Page Clean Engagement is great. Building out a strong social presence is more important now than ever before. In fact, as of 1/1/2014, it was reported that there are 1,310,000,000 ACTIVE Facebook users. Let that sink in for a second… That’s 34 times the population of California and 818 times the number...
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See Who is Posting from a Facebook Company Page Do you manage your company’s Facebook profile? If you’re running social media campaigns and posting on your company’s behalf, you know better than anyone the importance of keeping your posts and content consistent with brand voice and mission. However, not everyone within the walls of your...
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Pinterest’s Introduction to “Promoted Pins” Ben Silbermann, CEO of Pinterest, announced last night via email that the social media “pinboard” site will begin experimenting with “promoted pins” from a select group of businesses. Said Ben: Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon...
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New Instagram Badges Instagram recently made profiles public online. Before this, you could only access them via your good old Instagram application. Now that these profiles are public, there is something to link to! In the spirit of this, Instagram has just released a new badge to help brands promote their social profile on the...
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TOP 20 SOCIAL MEDIA ANALYTICS TOOLS FOR 2013 As 2012 draws to a close, we wanted to take a look at the upcoming year and how to make the most of it. Social media analytics is an essential part of any campaign or brand expansion, so here are the top 20 analytics tools to take...
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Google has been working hard behind the scenes on Project Glass, a glasses based integration of the Google + network. These glasses connect you seamlessly to Google + and bring a new view to the social media world. Many people are speculating that these glasses will give Google + a competitive edge over Facebook by...
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