Internet Marketing Tips, Suggestions, & Ramblings

How to Rank for Google Base Shopping Results

By: | January 19, 2011 | View: 8466

Google Base, aka Google Product/Shopping Results, provides shoppers with an easy way to find what they want and compare prices. And with the Shopping results often out-ranking the product’s own brand, it is obvious why getting your products listed here should be a top priority of all sites with product to sell.

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Google’s “Mayday” Update Depending on your website, it was either the best of times or the worst of times. Either way, Google’s Mayday updated occured. The update happened between April 28th and May 3rd and business started feeling the effects in their search engine optimization shortly after. The shift happened due to an algorithmic change […]

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Online, your company may be headed for big things with a social media campaign, but at Lake Superior State University in Sault Ste. Marie, Michigan you have no chance of ever going viral – the ever popular social marketing term has been relegated to their annual list of “banished words.”

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Why you need a Keyword Assignment for SEO

By: | December 22, 2010 | View: 19978

Search engine optimization demands a keyword assignment. Let me tell you why. SEO Goals The SEO keyword assignment helps you determine the goals of the campaign. Without goals, how can you measure success? First, you need to determine the scope of the project, i.e. how many pages will you be optimizing for search? Following that, […]

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Introduction to Robots.txt for Google

By: | December 9, 2010 | View: 6093

What you need to know about Robots.txt for Google OK, who is ready to talk about Robots.txt files? Is everyone excited?!!! I’m sure there is nothing else you would rather be discussing–sports, celebrities, anything else, etc. But frankly, Robots.txt files are important to your online business and search engine optimization. So let’s take a few […]

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Often times when engaged in search engine optimization and social media marketing for our websites we overlook an important fact, that being, not everyone in the world speaks English. This has become increasingly more apparent as of late. Not only have we been working with many of our clients on translation based projects, but statistics […]

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