Internet Marketing Tips, Suggestions, & Ramblings

Google’s “Mayday” Update Depending on your website, it was either the best of times or the worst of times. Either way, Google’s Mayday updated occured. The update happened between April 28th and May 3rd and business started feeling the effects in their search engine optimization shortly after. The shift happened due to an algorithmic change […]

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Online, your company may be headed for big things with a social media campaign, but at Lake Superior State University in Sault Ste. Marie, Michigan you have no chance of ever going viral – the ever popular social marketing term has been relegated to their annual list of “banished words.”

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Why you need a Keyword Assignment for SEO

By: | December 22, 2010 | View: 19720

Search engine optimization demands a keyword assignment. Let me tell you why. SEO Goals The SEO keyword assignment helps you determine the goals of the campaign. Without goals, how can you measure success? First, you need to determine the scope of the project, i.e. how many pages will you be optimizing for search? Following that, […]

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Introduction to Robots.txt for Google

By: | December 9, 2010 | View: 5904

What you need to know about Robots.txt for Google OK, who is ready to talk about Robots.txt files? Is everyone excited?!!! I’m sure there is nothing else you would rather be discussing–sports, celebrities, anything else, etc. But frankly, Robots.txt files are important to your online business and search engine optimization. So let’s take a few […]

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Often times when engaged in search engine optimization and social media marketing for our websites we overlook an important fact, that being, not everyone in the world speaks English. This has become increasingly more apparent as of late. Not only have we been working with many of our clients on translation based projects, but statistics […]

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How to Fight Web Spam to Support SEO

By: | November 12, 2010 | View: 4537

As the Internet becomes increasingly complex, and search engine rankings grow in their importance to online business vitality, the implications of web spam become all the more clear. The issue is, the better your rankings are for highly trafficked keywords, the greater your chance of being attacked by a web spammer, or set up for […]

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