Internet Marketing Tips, Suggestions, & Ramblings

Bizarro SEO: Pay Per Click Advertising

By: | October 17, 2008 | View: 3600

Welcome to the Bizarro World, where all the rules are exactly the opposite of what you’d expect. Up is down, black is white, and OJ Simpson is a free man. I do PPC management here in the Bizarro world and it’s one of the easiest things you could ever do. Some may say that my […]

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Ceilings, peaks, however you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach with pay per click marketing. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”.  Even though the world is shrinking in many respects, […]

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SAN FRANCISCO  —  Google Inc. has agreed to pay up to $90 million to settle a lawsuit alleging the online search engine leader overcharged thousands of advertisers who paid for bogus sales referrals generated through a ruse known as “click fraud.” The proposed settlement, announced by the company Wednesday, would apply to all advertisers in […]

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With comScore’s recent report indicating traffic from Google paid search ads showing no growth versus the same time one year ago, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google […]

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Perfect Your SEM Swing

By: | January 30, 2008 | View: 4231

For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the […]

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