Internet Marketing Tips, Suggestions, & Ramblings

What is Pay Per Click Quality Score?

By: | November 30, 2010 | View: 6165

Quality score refers to a method of evaluating Pay Per Click ads. This method of evaluation is use by Google and MSN, it is also used by Yahoo, but Yahoo refers to it as quality index. When running Pay Per Click, each ad is evaluated based on the both the bid and the quality score. […]

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One of the most common questions we get from website owners is: What is a good click through rate for a PPC campaign? This question is not as cut and dry as general click through rates for organic listings… PPC click through seems to have a much higher degree of variance based on the keyword […]

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Google had been experimenting in selected cities with a beta program so SEO Inc was right there learning this new tactic. Local businesses could pay to make their listing stand out from the crowd for a flat monthly fee of $25. The program was essentially an enhancement of the listings on the “7-pack” map listing. […]

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Think Outside the (Search) Box

By: | May 6, 2010 | View: 4764

Where are your ads showing? Are your pay per click campaigns made up of text ads that run only on the search networks? If so, you are probably missing out on a large portion of your target audience as part of your search engine optimization. Social Media Advertising is Here While search engine marketing fulfills […]

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Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and […]

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PPC Management is like a Potato Farm

By: | April 15, 2010 | View: 5323

PPC Management is as simple as choosing some keywords, creating a few ads, and letting the campaign run, right? Not quite; efficient paid search marketing campaigns require constant upkeep as well as ad and keyword testing. I read an article on Search Engine Land this morning about crucial steps in building a PPC campaign and […]

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