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Mobile Advertising

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Mobile Advertising

Mobile Advertising has become the key to growth in digital marketing. Since the rapid rise of mobile platforms, mobile ads are becoming a dominant way to digitally advertise. Drive engagement and consumers to your website through mobile-optimized ads.

Are you considering mobile ads? If you’re looking to keep up with your consumers and competition, it’s probably a good idea. Mobile advertising is overtaking traditional advertising methods like print and broadcast, especially as audiences and business move more and more into the digital realm. It’s high time you got your mobile advertising plan in gear.
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Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in the next 3 – 4 weeks. “Googlebot-Mobile” user-agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He,...
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You have probably heard of Siri for the iPhone. It’s that robot-sounding voice that you can ask questions and give commands. For example, you can ask it directions or how hot the sun is. Google recently launched their own version of Siri in late June. Along with it, they released Google Now, which essentially predicts...
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Google Now is an interesting new concept just released by Google. According to Google, “Google Now gets you just the right information at just the right time.” It appears to do just this. The app basically anticipates what you are about to do and then provides you information so that you can accomplish your next...
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If you don’t love responsive design already, you will, after reading about Google’s latest announcement. Heck, what are we waiting for, here it is? “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering...
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Texting: A Hit with Teens and Young Adults It comes as no surprise that a recent Pew Research poll found that people between the ages of 18 and 24 were the most text-savvy among us. With the average young person in this category exchanging 109.5 (that’s right, point 5) texts on a daily basis. But...
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