Internet Marketing Tips, Suggestions, & Ramblings

When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software […]

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Goal Tracking Essentials for Local Businesses

By: | February 27, 2017 | View: 3056

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting […]

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Remember the local ranking factors page Google updated last year? Google dove deep into the three main ranking factors for local pages: Relevance, Distance, and Prominence. Although the page is full of information that tells you how to rank better locally, we thought we’d go into some specifics of how to actually do this. Here’s what […]

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Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The […]

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A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from […]

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We think it’s pretty safe to assume you’ve heard about Pokémon Go by now. It’s an augmented reality (AR) game that uses your smartphone’s GPS and camera to find, capture, and battle little monsters called Pokémon. Yes, that Pokémon, the same one that blew up in the late ‘90s. And with Pokémon Go, it’s taking […]

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