What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords, but also on the context. We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to […]
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What is Content Curation and Fresh Content Curation for an SEO Strategy Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information. Types of Content Curation There are […]
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What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a […]
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What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ● Informational: Users are looking for information. These […]
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5 Steps to a Homepage That Sells Your home page is the most critical part of your website, because most of the time, it’s the only one people will see. That means you need to make the most of it, to entice people to keep clicking through to learn more about your business and what […]
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Creating Authoritative Content Everyone Loves Step One: Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is, and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each […]
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