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While we’re all aware that search engine giant Google is the largest search engine on the planet, not as many people realize that the world’s second-biggest search engine is actually video platform YouTube. Google owns YouTube and the two platforms tend to integrate when it comes to Google search queries. With video as a part...Read More

A Quick Guide to Creating Content “That Ranks” SEO Copywriting: Relevant, well-written content is a feature of every top-ranking website and is a crucial part of a competitive search engine optimization strategy. But writing for the World Wide Web is different than writing for anything else. Two audiences must be satisfied: both online consumers and...Read More

Your content marketing strategy isn’t to be confused with your content strategy or your content plan. You’ll often find these terms used interchangeably, when in fact, the three are separate and necessary assets for any marketing plan. Your content marketing strategy is the reason why you’re creating content, the audience you’re helping, and how you’ll...Read More

SEO Statistics for YouTube in 2019 If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get serious about it. In this post, we’ll look at various statistics about video marketing and YouTube to demonstrate why you cannot ignore video marketing if you want to...Read More

What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords, but also on the context. We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to...Read More

What is Content Curation for an SEO Strategy Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information. Types of Content Curation There are five types of content...Read More

What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a...Read More

What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ● Informational: Users are looking for information. These...Read More

Your home page is the most critical part of your website, because most of the time, it’s the only one people will see. That means you need to make the most of it, to entice people to keep clicking through to learn more about your business and what you offer. Here are the keys to...Read More

Step One:  Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is, and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each cluster. Search your core term....Read More