Boom! As you probably know by now Google is about to get all jacked up on Caffeine! No, they haven’t been downing extra shots of mocha latte… well maybe they have, but that’s not what we’re talking about. The newest update to Google’s ranking algorithm has been dubbed “Caffeine” and it encompassed some the biggest changes we’ve seen in quite a while.
So, what kind of name is that? As it turns out, it’s a pretty good one. In addition to many of the SEO best practices that have been helping sites achieve good rankings for years, this newest version of the world most powerful algorithm will be looking for pots of fresh brewed content, a nice social atmosphere and most importantly… super fast hyper-active websites.
Does Page Speed Impact SEO?
Do you know how fast your website loads across various browsers and connections? Probably not, but Google does, and if your site is among the fastest you may be rewarded with higher rankings or at the very least reducethe chances of losing rankings.
So, why this does Google have this new need for speed? As it turns out, they are “Going Green” and trying to take the internet with them. You see, if sites are able to load faster, that means they are using less processing power, bandwidth and energy. In fact these changes could result in huge energy savings across the web.
Will users be able to notice the difference? Maybe a little. But that’s not what is really important because Google will notice and you will get better rankings on the search engine result pages and that is what matters most.
Through a myriad of tech-tricks the engineers at SEO Inc have cut the loading time of some pages by more than half! And apparently that’s only part of their program.
Anyone who is even remotely interested in their website remaining viable should at least call them up for a free analysis to see what improvements could be made.
One thing is for sure, the impending release of Caffeine opens up some huge opportunities for early adopters to find themselves a new perch at the top of the rankings. Who’s going to be smart enough to take that advantage? Your guess is as good as mine!