Internet Marketing Tips, Suggestions, & Ramblings

Bing’s Growth Continues While Google Holds Steady

According to today’s ComScore report Bing hit it’s all-time high for search market share in June.  Google and Yahoo held steady, meaning that the gains did not come by taking market share from Google. Ask and AOL fell to new lows which may be one place where Bing is taking any new market share. Overall search volume was up slightly from May indicating continued growth in search.

Take a look at the comScore is reporting:

June 2011 – Explicit search(doesn’t include image/contextual/Google Instant)

Google: 65.5% (essentially unchanged from May)
Yahoo: 15.9% (essentially unchanged)
Bing: 14.4% (up from 14.1% in May)
Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

June 2011 – Core search

Google: 64.5% (up from 63.3% in May)
Yahoo: 17.5% (down from 19.6% in May)
Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

For search engine optimization, this means that it is imperative to continue to pay attention to Bing and their search alliance with Yahoo.  The alliance market share is over 30% and growing. You can make an argument that targeting Bing may be the primary goal for some industries due to the demographics of the typical Bing searcher.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.