Internet Marketing Tips, Suggestions, & Ramblings

Opinion: As Long as There Are Search Results, There Will Be SEO

Every so often, someone declares that SEO is dead, or that it is no longer important, or that it has morphed from an amalgam into something intangible. What’s worse is that people actually start believing this. Let me assure you:

As long as there are search results, there will be SEO. There may be a difference in how it is done. It may no longer be easy, but that’ll be a good thing.

The early ease of SEO attracted a lot of fair weather friends. SEO used to be simple. That attracted a lot SEOs. Now it’s not, and now they’re giving up.

Not too long ago people were saying that, “social media is SEO.” It’s not. But that confusion is symbolic of these same SEOs failing grasps at understanding a field that maybe they weren’t well equipped to understand from the beginning.

There’s a lot of uncovered ground in SEO today. The majority of SEOs don’t see that. They’re comforted by the idea that everything to be discovered has already been discovered; and now all that they have to do is wait for Google to tell them what to do in a new blog or MOZ to make a tool for it. The SEOs that are waiting for this are behind the curve. The SEOs that are looking for an escape valve via redefining SEO are confused.

As long as there are search results, there will be SEO. The complexities of doing SEO in the future will not be forgiving for the SEOs that flourished from the simplicity of SEO yesterday. Unfortunately, that’s many of them. So yes, to these folks the prospects of SEO are dim.

On the other hand, I welcome the challenge. We here at SEO Inc. have some exciting things in store for you. Stay tuned.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.