Internet Marketing Tips, Suggestions, & Ramblings

Are Twitter Followers Better than Facebook Likes?

Twitter Followers vs Facebook LikesSocial media marketers have long recognized (in social networking terms) that social friends and followers are more inclined to recommend and purchase from brands they are fans of. But with the premise that social networking sites are the place to be, we now consider which of the top sites are most effective for turning a fan or follower into a customer.

Customer Loyalty on Facebook vs. Twitter

A recent eMarketer study compared the influence of customer loyalty between Facebook and Twitter. The study was based on a series of previous findings about motivations for “liking” or “following” a brand, as well as different patterns of engagement, and reports the social media benefits of Twitter to produce a more profitable ROI.

With the appeal of staying up to date and in the know about all the latest happenings of a brand, Twitter attracts an audience much more receptive to marketing messages than with Facebook. The study reported that 37% of participants were more likely to purchase from a brand after following them on Twitter. Only 17% agreed that “liking” a brand on Facebook would make them more likely to become a customer.

Similar numbers were reported when the study asked participants about the likeliness of recommending a brand after following them on Twitter or Facebook.

Though there are various assumptions as to why this is, it seems clear that Facebook is not ideal for consumers wanting up to date information. This is partly because of Facebook’s default homepage only displaying messages they determine most relevant to the user.  By not showing users every post from the their network, consumers actually interested in knowing more about the brand and potentially making a purchase from the brand turn to Twitter.

While both build an authoritative online presence for the brand, Twitter followers more receptive to marketing messages tend to be of higher quality (from a marketing perspective) than the less-likely-to-buy Facebook “fans.”  By no means does this suggest that Facebook is unworthy of your social marketing attention. This study just brings to question whether or not you are utilizing Twitter as an integral part of your social media strategy. And if you’re not, as indicated by the eMarketer study, you are cutting you brand’s online success short.

While both Facebook and Twitter are incredibly important platforms for delivering marketing information, it is simply vital that you understand the value of quality versus quantity (and vice-versa) in the game of social media marketing.

Do you buy it? Are Twitter followers actually better than Facebook fans? What do you think? Add a comment below!

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.