I made the image below during the process of creating materials for an upcoming webinar. The image basically shows how the search engine optimization process works. Now keep in mind, every website is different and each website comes to SEO Inc. with unique issues inherent to their stage in the optimization process. That being said, this image provides a good general idea of what the SEO process consists of. Many of these items are actually more complicated than they sound, but that is what you have us for right!