PPC, like SEO, is an ever-changing beast. It isn’t content to sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know and learn the most emerging trends and strategies. PPC Management works exceptionally well when combined with advanced SEO Services.
So when Google invited us to attend their special AdWords boot camp training session, we accepted. Our paid search team headed to Mountain View, CA, for Google’s specialized Account Manager’s Specialist Training, where two days of all-things AdWords awaited.
Let’s kick it into high gear; here’s what we learned and saw!
Brushing Up on the Basics
With PPC management, certain basic tenets will always be helpful to any campaign, no matter how much things change. Initial actions like research and planning must occur before later steps (keyword analysis, strategy, etc.) can occur. The early stages are prioritized, or there won’t be a solid foundation behind the plan—and the campaign can fall apart.
Bottom line: There’s value in going back to the basics. We’ve been doing this for about 20 years, but even we know how important it is to return to those cornerstone lessons. There’s always something you can learn, like how you need to step up your Meme Game:
The Nitty Gritty
Of course, you don’t get invited to Google without getting some in-depth training. We received specific training on bringing all-star PPC management to multiple shopping campaigns, from large advertising enterprises to small business eCommerce websites. Working with different scales and levels of business is essential to building solid plans based on companies’ unique needs.
We also got hands-on help with display ads and YouTube. These are among the hottest new types of advertising, and to get Google’s assistance and feedback (as well as provide a little input of our own) was an excellent opportunity to fine-tune these tools so they’re the most used to clients.
People-Per-Click
PPC can’t happen without people. Think about it: Users need to physically click on an ad for the ad to generate a lead. Keywords are shown from the actual terms people are looking up. Ads can be built around current events, phrases, and images that can resonate with people and influence them to click.
Yessiree—people are critical of PPC, and Google understands this. They invited other PPC teams from several digital marketing agencies to the boot camp. We spent the days discussing AdWords and collaborating to understand better the tools we work with daily.
As we said, there’s always something more to learn. What better way to do it than as a group?
Now’s your chance to receive comprehensive PPC management for your digital ad campaigns. As Google partners are selected and trained by Google, SEO Inc. can help bring your business to a broader audience. Let’s work together to discover your needs and show how we can exceed them!
