Internet Marketing Tips, Suggestions, & Ramblings

36 Things to Consider when Starting Google Shopping

Google Shopping is taking up more Google search real-estate than ever. Here are some things you should know about the new paid search advertising platform.

  1. To get started go to http://www.google.com/merchants
  2. When creating your feed make sure to fill out as many data fields as possible
  3. Optimize and update the feed daily for best results
  4. Make sure you are submitting high quality images
  5. Minimum Image Size: 250×250
  6. Maximum Image Size: 400×400
  7. Need to have good image resolution
  8. Make sure the image looks good to shoppers
  9. Does the image represent your product well?
  10. Will the image generate a click?
  11. Title can be up to 69 charactersGoogle Shopping
  12. Descriptions are recommended to be 500 to 1,000 characters. But you can go up to 10,000
  13. Make sure that titles and descriptions contain product keyword towards the front
  14. No promo text such as “free shipping”
  15. Do not use block capitals
  16. Do not include a description of your store
  17. Make sure that robots.txt and rel=canonical are set up correctly
  18. There is no data quality score such as in AdWords, but you can check the Data Quality Tab to see how your feed is being processed
  19. The data in your feed much match the data on your products landing page
  20. The price in your feed must match the most prominent price on your landing page
  21. The Dashboards tab lets you view active and disapprove products
  22. The Data feeds tab lets you submit your entire inventory and check unprocessed items
  23. The Products tab lets you view individual products
  24. The Data quality tab lets you find your errors and find how to correct them
  25. The Performance tab lets you view click data and other performance information
  26. The Settings tab lets you link your AdWords account, add users, etc.
  27. Unique Identifier Coverage describes the amount of identifiers your feed has
  28. In many cases, feeds do not cover enough unique identifiers
  29. Brand is required for most apparel
  30. GTIN or MPN is required for all other products except custom made ones
  31. Errors an occur if your data contains unrecognizable or invalid attributes or lacks required attributed.
  32. You should start with a separate campaign when you start Product Listing Ads (PLAs) in AdWords
  33. Do you have different text for different products? You should
  34. What is the main goal of the campaign? Do you want traffic or sales? This will help you determine if you want to use CPC bidding or CPA bidding. CPS bidding is only available in the US.
  35. Set up an “All Products” products target.
  36.  The most common items and feed errors are:
    • Broken images
    • Errors on image URLs
    • Inaccessible image URLs

These are a few things to consider when starting Google Shopping. Have questions? Contact us today!

Learn more About Google Shopping

 

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.