What is a 301 Redirect for SEO

Are you getting the most out of your 301 redirects?

SEO best practices demand that you use every 301 redirects for maximum benefit for visitors and you. But whether you’re rewriting URLs or fixing navigation errors, using 301 redirects in an SEO sense takes a little more effort than usual.

A 301 signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL. A 301 redirect passes all ranking power from the old URL to the new URL and is most commonly used when a page has been permanently moved.

What is a 301 redirect with SEO image

As a Professional SEO Company, we use 301s to get your visitors on the right track. And it would be best if you were doing the same.

Redirecting the SEO Way

From an internet marketing standpoint, knowing how to use 301 redirects correctly can give you a competitive edge.

Redirects are a natural part of the evolution of business. For example, your business may undergo a rebranding campaign, or a dispute over naming rights may force you to change your website’s name. As a result, your website’s URL could also change.

But when you undergo rebranding, you could leave old and new customers clueless about where your old site went. And if they don’t know where to find your new website, you could be losing potential sales.

The solution? A 301 redirect on each relevant page can point visitors in the right direction.

A big part of SEO services is dedicated to making things easy for your visitors, easier to rank, and easier to find the service you offer. Three hundred one redirects are an essential element of the visitor experience that shouldn’t be overlooked.

301 Redirects: What’s In It for You?

301 redirects are beneficial to more than your visitors; they’re helpful to you. With every 301 redirects you use, most of the traffic from your site’s old pages will carry over to your new page. You’re helping to preserve your web authority.

That’s why you want to use 301s rather than merely building new pages and leaving visitors to figure out where you went.

Best Practices for 301 Redirects

301 redirects are incredibly useful. But it’s essential to ensure you’re getting the most from them. They’re powerful tools, but Google makes sure they aren’t without their limits. As with most of Google’s rules, you shouldn’t try to abuse the powers given to you.

This Google tutorial video shares the ideal number of 301s you want. In addition, the video provides excellent insight on the topic—especially since it comes from the mouths of the masters themselves.

While there’s no limit to the amount of 301s you can use for your entire website, you shouldn’t chain 301s together on a single page. Best practices demand that you should have no more than 2 or 3 for a single page. Unfortunately, the video suggests Google won’t look at pages that have more, making that a lot of SEO work gone to waste.

It’s important to note that you may see a slight drop in rankings from using 301 redirects, but your link power is mainly preserved. It’s a far worse alternative not to use 301s to redirect your users.

Which would you rather lose a bit of web traffic? Or lose all of it?

How Does Google Treat 301 Redirects?

301 redirects ensure Google will crawl the pages you want visitors and spiders to see. However, now you have extra incentive to add SEO-friendly content and other vital SEO elements to your redirected pages. Combining these elements offers your users and Google a superior experience.

Using 301 redirect best practices with SEO in mind ensures that your pages are in the best condition possible. Because when you use a URL redirect 301 technique, Google ceases to acknowledge your old page. So you should make sure you’re finished with it.

This brings us to our final section…

301s are Forever

A 301 redirect is a permanent form of URL redirection. This means that whatever page visitors used to be able to see will necessarily not exist, at least, not in any form our web browser shows us.

302 redirects exist as a temporary solution to changing your pages. But when choosing 302 vs. 301 redirects, consider what you’re using them for and how long you need them. Both are simple techniques to help visitors see what you want them to see.

If you’re merely testing a new feature on your site, a 302 may be for you. But if you’re ready to make some permanent changes, a 301 redirect is your answer.

SEO Inc.’s web development services can give you a comprehensive revamp of your website. From URL redirection to schema data markup, we have all the tools you need. Another Article to read is Should you use rel=canonical or 301 redirects for Search Engine Optimization.

Is 301s right for changing your website? Call and find out.

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