From Rock Guitarist to Search Engine Optimization
Garry Grant picked up a guitar for the first time at age 19 and within six months was playing in Asbury Park, New Jersey’s legendary Stone Pony concert hall, with the likes of Bruce Springsteen and Bon Jovi. These days, as CEO and President of Search Engine Optimization Inc. (SEO Inc.), he’s recognized as one of the premier experts in the field. His company regularly increases web site traffic for clients from 100 percent to 6000 percent, increasing online branding and driving sales.
In just a few months, for example, Grant’s company boosted visitation at the IGN site for gaming and entertainment enthusiasts from two million to 15 million visitors per month. The firm has worked similar magic for industry giants such as Microsoft and AT&T. The return on investment is virtually immediate.
"Our optimization techniques offer companies a fast route to Web success by getting top placements in search engines in order to generate improved and highly targeted site traffic," Grant said. "This drastically reduces traditional media advertising costs by enabling companies to generate maximum business from their online campaigns."
Old Hits, New Hits
During the 80s, Grant accompanied performers such as Bon Jovi, Ritchie Sambora, Sly Stone, Foghat, and Bruce Springsteen. In those days, he regularly played along to hits such as "Born in the USA" and "Livin’ on a Prayer." At SEO his "hits" take the form of Web site visits and turning those visitors into sales.
Grant first became involved in the high-tech business over a decade ago at a major mass market retailer. After graduating from Monmouth University with a Bachelor of Science in Computer Science, he joined Luck Man Interactive, one of the original web design pioneers. There, he became expert in HTML, Web design and WYSIWYG (What You See Is What You Get).
An entrepreneur at heart, Grant founded DAG Web Studios in 1995. The company specializes in high-end customized Web development, e-business consulting, multimedia web casting and video streaming services, with high-profile clients including Artisan Motion Pictures (back end to the Blair Witch Web Sites), DistantCorners.com, the Premiere Radio Network (Clear Channel Communications), Cream Ridge Winery, Executive Software Inc. (developers of Diskeeper), World West Music, and dozens of others.
Grant has also worked with other hot Web properties such as Homepage.com and EarthLink, and played a prominent role in creating strategies for The Rush Limbaugh Show and the Dr. Laura Show – the #1 and #2 top-rated audio streaming shows in the world.
Search Engine Savvy
While he was involved with DAG Web Studios, Grant observed tremendous inefficiencies that prompted him to leave DAG and found SEO Inc. "I saw a million dollars spent on flash movies for the ‘Distantcorners.com’ website, yet it attracted almost no traffic," Grant said. "I realized just how important search engines were and developed a business plan to help companies succeed in bringing a high volume of visitors to their sites."
Search Engine Optimization Inc. now leads the industry in developing and implementing search engine optimization strategies that result in top placements.
Equally important, SEO Inc. complies with the Terms of Services of the major search properties, a standard of best practices for the SEO industry. Compliance and understanding of the various TOS means safe optimization techniques that provide long-term results. In addition, the company is a Certified Advanced Search Engine Marketing Strategist, a title awarded by the Academy of Web Specialists only to those using highly effective, proven and ethical methods.
"We don't use voodoo optimization methods such as cloaking, HTML manipulation or doorway pages," Grant said. "These practices manipulate the rankings without actually raising sales and revenue."
SEO Inc. has developed innovative and ethical ways of generating honest hits that attract only interested users with true sales conversion potential. It uses a variety of strategies to do this, including the use of Web analytics to define the key terms being searched in each industry.
Result: instead of "Livin’ on a Prayer" or "Dancing in the Dark" on the Internet, Grant offers clients the path to "Glory Days" in the form of increased traffic. For companies that rely on their Web sites for exposure, sales, marketing and e-business, that is good news indeed.