Google Wants Your Website To Enjoy Some Caffeine
As you may have read, Google is about to release an updated their version of their search algorithm and search engine results users will likely see some significant changes to the results served on the search results.
It's true that Google is constantly tweaking the algorithm as they continue to grow and influence the web, however every few years they make a major change and when they do, they give it a name in much the same way our weather forecaster give a name to a hurricane. Back in 2003, updates were frequent and we saw updates called "Boston", "Esmeralda", and "Florida". In 2005 the update was dubbed "Bourbon" and then "Big Daddy" came in 2006, and this new one is called "Caffeine."
Caffeine will usher in a new era for the most powerful search engine in the world where it will be critical for every website to adapt in order to maintain their positions in Google. Otherwise companies who have been comfortable sitting atop the search engine result pages could easily lose market share to companies that quickly conform to the new "Caffeine" requirements.
It turns out that Caffeine is aptly named, as much of what it intends to accomplish relates well to the coffee analogy. Caffeine is very much about stimulating the web, specifically in terms of amount of time that it takes for a browser to load and reload the pages of your site. This could be considered a move by Google to help the world "Go Green" because the faster a site loads, the less processing power is required, reducing bandwidth and energy use. Those savings applied across the web add up to a huge amount of energy savings.
Google and Yahoo both have released free online tools to assess your web page's speed and these tools even make suggestions to help you. These tools can be downloaded as add-ons for the Firebug plug-in for your Firefox browser (you will need to download the Firebug plug-in first). Google offers Page Speed for Firebug and Yahoo offers YSlow. Both Google and Yahoo also offer some good information on best practices, however, the chances are you that will likely need the services of a highly experienced web development professional to interpret these recommendations and implement those changes properly. Most entry level web developers won't know enough about the best practices and will therefore be learning new skills on the job.
The new update does take into consideration much more than just site loading time, Caffeine also rewards freshness. Who wants stale old coffee? Maybe if that's your only option, but most people would typically prefer something fresh whether its coffee or online content, Google loves to see a consistent flow of fresh brewed content. Much like coffee shops are frequented by caffeine consumers, the way that your site interacts with social networks will earn some points with Google too.
Search Engine Optimization Inc. is a professional search engine optimization firm that specializes in achieving top search engine placement for websites. SEO Inc's certified search engine specialists recently developed a Page Speed Accelerator program for websites that can reduce the average time it takes to load pages significantly, and achieve the kind of performance Google is looking for with Caffeine.