Teleflora Web Development Case Study

Teleflora approached us to assist their in-house developers with a re-design of their existing Find-A-Florist directory. Already an SEO Inc. client, Teleflora and their Project Manager collaborated with our Web Development department to develop a plan to assist in both the design and front-end coding which aligned with Teleflora's strict design standards and incorporated SEO best practices and strategy.

The Challenge

Teleflora needed to bring a fresh look and improved user interface to the Find-a-florist web directory while maintaining the momentum gained by our SEO strategy already in place. Based on our recommendations, we collaborated with their in-house development team to assist in implementing new pages into the current site architecture.

Working within the new color scheme and styling provided Telefloras development team with both designs and front-end coding, utilizing proven SEO strategies in order to present the over 10,000 florists in their search directory.

The Strategy

As an existing SEO Inc. client our in-house team was already familiar with both the back-end structure and optimization strategies already in place for this project allowing us to quickly deliver the assistance needed for the re-launch. Our dedicated Project Manager served as the central point of contact between the teams, allowing for the teams cumulative goals to be reached simultaneously.

The Results

While initially contracted to assist in the development of a single page, our speed and attention to quality and detail, as well as our ability to effectively communicate and assist their on-site engineers, allowed for additional development to be passed to SEO Inc.’s team. We developed and consulted on the remainder of the sites pages, including the Florist Detail page templates as well as the Teleflora Member Seal. SEO Inc. looks forward to our continued relationship and assistance with this project.

Interested in giving your website a fresh and modern design? SEO Inc. has web design & development services that will not only give your website a new look, but will also improve usability and conversions and improve search engine rankings. Contact us today for a FREE Evaluation.