SEO Case Study

European Body Art Case StudyEuropean Body Art is a premier manufacturer and supplier of the world’s most complete systems for airbrush temporary tattoos, airbrush products and supplies, airbrush tutorials and training, and airbrush workstation equipment. Although based in Newport Beach, CA, their airbrush designs and systems can be seen in theme parks across the USA which grew their operation to 15 locations nationwide – allowing their operation to grow into one of the world’s leaders of airbrush body art products and accessories available today.

The Challenge had some rankings when they began working with SEO Inc. back in August 2008; however, they had poor visibility for their primary keywords and main product category pages within Google. Overall, the site was ranking quite well for longer-tail, less competitive keywords, such as “Hire an Airbrush Tattoo Artist.” Other rankings were consistently dropping, which they believed directly resulted in a loss of business to their competition. When forming a relationship with SEO Inc., their goal was to get more traffic to their website, better qualified leads, and to take over the page 1 rankings which their competition had recently taken over for 20+ competitive terms, such as “airbrush tattoos,” temporary airbrush tattoos,” etc. lacked keyword-rich content on the site, and had a very inconsistent menu structure from page to page. This caused issues for the search engine's spider to index internal pages as well as a usability issue for their end-users.

The Solution

SEO Inc created and implemented a themed optimization strategy for the homepage, product category, and sub-category pages—even down to the product detail pages. We then sustained this strategy by creating keyword-rich content, starting with the homepage and main category level pages. Also, a global menu structure was added in a SEO-friendly format through a global CSS drop-down menu. This allowed all previously hard-to-reach internal pages to be more accessible to the search engines and, more importantly, the end-user. All the above efforts were continually supported throughout the campaign by a variety of linking services.

The Results

The site has seen many great improvements since the beginning of the optimization campaign with SEO Inc. So far, they have a great increase in visibility for many of their internal pages on the website and have achieved a great deal of rankings on the first page of primary search engines (Google, Yahoo, and Bing) for some of their more primary keywords, such as: airbrush tattoos, airbrush tattoo products, airbrush tattoo services, airbrush tattoo systems, temporary airbrush tattoos, etc.

  • Over 331% increase in average monthly non-branded organic search traffic
  • 52% increase in non-branded organic search traffic in year 2 vs. year 1
  • Over 1,000% increase in Top 10 Rankings

European Body Art has been very pleased with the results and has continued this valued relationship. They have seen a boost in traffic, qualified leads, and overall sales. They are continuing with optimization and linking for the next year and even looking to expand their product line in a continued effort with SEO Inc. to build their business on a national and international level.